Majblomman 2020


Photography & set design for Swedish organisation Majblomman (translated to “The Mayflower”) 

Majblomman is a non-profit children's rights organization that works against child poverty in Sweden. By distributing financial support, influencingdecisions and funding research, they aim to give children in Sweden what they are entitled to. They raise money by having children and volunteersthroughout Sweden participate in the sales of “May flowers” each year. Every year since 1907 when the organisation was founded, a new color isreleased every year and as a tradition the first flower is sold to the queen of sweden.