IKEA Smart lighting

Art direction & Set design / Work during employment at PJADAD 2017
Conceptualization for  IKEA Smart lighting global launch campain , IKEA Communications

Trådfri is a smart lighting home system. The range consists of bulbs, LED panels and cabinet doors that can be controlled using a remote or app. My mission was to visually conceptualize the press material for the global launch campaign. The result is a series of still life images explaining the collection. Photography by Gustav Almeståhl. Work created during emlpoyment at PJADAD.